To say that things move fast in the film world is an understatement. This production group’s crew had just chosen the location for a store appearing in the film, and they needed a logo immediately in order to begin dressing the set.
The art director sent me some rough sketches (on a napkin, no less) of what he was thinking and in a few hours I sent back a range of potential options. Of the three shown here, the top one (in brown and orange) was chosen and developed into signage for the store’s awning, window and interior. In just over 24 hours, the project was complete.
No news yet on the official name of the film; that part was confidential. But I hope to get photos of the logo in use from the production department.
