Creating a print catalog for Kata Golda, a small business with over 400 products, is no small endeavor. This is my third — and at 64 pages, the largest — and while certain things have become easier, this epic project never fails to require everyone’s full attention. From initial concepting and schedule planning, to photography direction and copywriting, this project kept me busy for most of 2011.
The final push came in early 2012, as photography was wrapped up and the final layouts were put into place. The final stretch was the press proof review, which went amazingly well. The end result is a colorful, playful catalog that had just as much love poured into as the handmade products it features.
The catalog’s main audience is wholesale customers, although they do come free with every online retail order from Kata Golda. For those not making a purchase, a catalog can be requested for $7.
Front cover:Image may be NSFW.
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Inside front cover spread:Image may be NSFW.
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Interior Spreads:Image may be NSFW.
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Image may be NSFW.
Clik here to view.
Art Direction & Design: Amy Redmond
Photography: Frank White
Copywriting & Editing: Amy Redmond, Kate Dean, Alison Kaplan
Printing: Lithtex Northwest
